Who we are
WotsItCalled is a free UK business directory operated from the United Kingdom. Our website address is https://wotsitcalled.co.uk.
We believe in transparency. This policy explains exactly what data we collect, why we collect it, and what your rights are.
What data we collect and why
Business listing data
We collect and display publicly available business information including business name, address, phone number, website URL, opening hours, and business category. This data is sourced from publicly available directories and mapping services. The legal basis for this processing is legitimate interest in providing a useful business directory service.
Claimed listing data
When a business owner claims their listing, we collect their name and email address to verify ownership. This is processed on the basis of consent, and you can withdraw consent at any time by contacting us.
Analytics data
We use Google Analytics (via Google Site Kit) to understand how visitors use our site. This includes pages visited, time on site, approximate location (country/city level), device type, and referral source. Google Analytics uses cookies to distinguish users. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Advertising data
We display advertisements through Google AdSense and potentially other advertising networks. These services may use cookies and similar technologies to serve ads based on your prior visits to this website or other websites. Google uses cookies (including the DoubleClick cookie) to serve ads based on your browsing history. You can opt out of personalised advertising by visiting Google Ads Settings or aboutads.info.
Contact form data
If you contact us through our contact form, we collect your name, email address, and message content. We use this solely to respond to your enquiry and do not add you to any marketing lists.
Cookies
Our site uses the following types of cookies:
- Essential cookies: Required for the site to function (login sessions, form submissions). These cannot be disabled.
- Analytics cookies: Google Analytics cookies (_ga, _gid) to measure site usage. These help us understand which pages are useful and which need improving.
- Advertising cookies: Google AdSense cookies to serve relevant advertisements. These may track browsing across multiple sites to show ads relevant to your interests.
- Third-party cookies: Our advertising and analytics partners may set their own cookies. We do not control these cookies. See Google’s Privacy Policy for details.
You can control cookies through your browser settings. Blocking all cookies may affect site functionality.
Your rights under UK GDPR
Under UK data protection law, you have the right to:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Request correction of inaccurate data.
- Erasure: Request deletion of your personal data (the “right to be forgotten”).
- Restriction: Request that we limit how we use your data.
- Portability: Request your data in a machine-readable format.
- Objection: Object to our processing of your data, including for direct marketing.
To exercise any of these rights, contact us using the details on our Contact page. We will respond within 30 days.
Business owners: removing or updating your listing
If your business is listed and you want to update or remove it, you can:
- Claim your listing and edit it directly
- Contact us and we will update or remove it within 48 hours
We respect your right to control your business information. No questions asked.
Data retention
Business listing data is retained for as long as the listing is active. Claimed listing account data is retained until the account is deleted. Contact form submissions are retained for 12 months then deleted. Analytics data is retained for 26 months (Google Analytics default).
Data sharing
We do not sell your personal data. We share data only with:
- Google: Analytics and advertising services (as described above)
- Our hosting provider: Technical infrastructure only, no data access
- Law enforcement: Only when legally required
Children
This site is not directed at children under 13. We do not knowingly collect data from children. If you believe we have collected data from a child, contact us and we will delete it immediately.
Complaints
If you have any concerns about how we handle your data, please contact us at [email protected] and we will do our best to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office at ico.org.uk.
Changes to this policy
We may update this policy from time to time. The date at the bottom of this page shows when it was last updated. Significant changes will be highlighted on the site.
Last updated: 27 May 2026